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Posts tagged ‘Search Engine Optimization’

Top 4 Biggest SEO Mistakes

Mistake 1: Prioritizing the Search Engines over Search Users

Most possibly the biggest mistake that you can make is to place more significance on the search engines like Google over your site visitors. Search optimization is amazingly important to the success of your website; nonetheless, this alone will not help you to guarantee a great conversion rate and profit for your business.

Good search engine optimization will help you to gain an impressive high-ranking within the major search engines like Google and Yahoo; however, it should never be executed at risk of your visitor’s experience on your website. On the other hand, you should engage in good off-site and on-site SEO that can help you to convert huge traffic into sales and will leave visitors planning to come back to your website.

Mistake 2: Generating Low Quality Back links

Using bad or cheap back links is a certain no-no, particularly considering Google penguin’s newest up-dates. Quality ought to always be put ahead of quantity – therefore, back links to insignificant websites will only do your website more damage.

Mistake 3: Doing Wrong Keyword Research

Well-researched keywords can help you to accomplish large traffic to your web site. There is no excellent in writing about something that is of no importance to your niche, which is why you should find out for you what keywords are being most generally explored by web customers for within your industry or niche. An excellent online marketing Services Company should be able to help you in this.

Mistake 4: Unable To Upgrade Your Website on a Regular Basis

Irrelevant and obsolete content on your web page will result in quickly reducing traffic and your company sales– plus, it will not help you to accomplish a better position with significant search engines like Google. By determined to ensure that your site’s content is constantly fresh and up-to-date, you can be sure to enjoy a greater conversion rate, an improved position with search engines.




Why to use WordPress for Website?

The content management systems’ meticulous ability of empowering a person to manage his/her website without acquiring knowledge of any markup language, is revolutionizing the way websites are managed. Seamlessly separating content from codes is CMS’ one of the novel abilities that facilitate easier website management. WordPress ranks among one of the most convenient content management systems. Distinguished by its convenient usage, WordPress is most sought after content management systems across the globe. Major features that have contributed to WordPress undisputed stance are as follows:

  • Web-based Interface: WordPress features an innovative web-based interface that enables easy content uploading, editing, and removal. Furthermore, the intuitive interface allows users to operate WordPress without acquiring any knowledge about the coding. The CMS also includes all the necessary tabs, which are a prerequisite to make any changes in the website.
  • Extensive list of Plugins: WordPress development services provide an extensive list of free-to-use as well as premium plugins. A user can find vast number of plugins such as SEO related plugins, analytics plugins and social media plugins, as per his/her requirement. Feature enriched free plugins are ideally suited for a start-up or mid-sized business setup.
  • SEO friendly: Any website powered by WordPress, scores exceptionally well in search engine friendliness. Website’s search engine friendliness is attributed to its codes and Meta data. Light codes along with significant amount of Meta data substantially contribute to make website SEO friendly.
  • Availability of Unlimited Themes: With WordPress offering uncountable number of themes, a user remains assured of his/her website uniqueness. Availability of both, free-to-use and premium themes, facilitate users in creating a unique website. Additionally, user can further opt for PSD to WordPress conversion, which allows conversion of a Photoshop-designed theme into a theme that is fully compatible with the web. The conversion further ensures that the website is semantically coded and structured in a way that the content elements are separated from the design elements.

In case you are looking for expert WordPress Developers, you may contact ITCS at

WordPress is the Best CMS for SEO purpose

In this article, you will understand that why WordPress is the only CMS you should use if you need an extra edge over your competitors for Search Engine visibility.

A user who has experience of various Content Management Systems (CMS) for the past several years can easily say that it is both tedious and frustrating if a CMS is not user-friendly in terms of Search Engine Optimization – SEO aspects. For example, some software requires an additional plug-in before you can configure the Meta tags or the URL structure. This is very troublesome especially for those people who are in the business of creating new websites every week.

The first advantage of WordPress is it already has a built-in option that allows you to configure the web page URL structure. The permalinks option in WordPress enables you to configure the URL structure so that the URL becomes Search Engine friendly. One very good example is to use the blog post name in the URL as it will help Search Engines to allocate high relevancy to the specific page. You can easily change this setting under the Permalinks, settings option in the WordPress dashboard.

The second advantage for using WordPress is its amazing loading speed because of its excellent performance. If you are already user of an existing CMS, you will agree that WordPress is the most compact CMS currently. All websites powered by WordPress loads very fast especially if the images are further optimized as well on the pages. Take Joomla for example, it takes nearly three times longer to load than WordPress sites. Remember that the loading speed of the website is pretty important especially if you are using the site in your Google Adwords campaign because Google considers web page loading speed as one of the advertisement Quality Score.

The third reason why WordPress is so well received by Search Engine Optimizers is because there are very popular SEO plug in that can easily enhance the effect of optimization overall. One of the popular plug-in that many people are using is the ‘All in One SEO Pack’. This plug-in alone is able to help you to achieve optimal results in just matter of seconds. No other CMS has a plug-in for SEO that is so easy to use and almost maintenance free.

There are people who have more than 10 websites and most of sites are powered by WordPress. Nowadays choosing a right CMS for SEO purpose is very important especially if you want to have more time to do your marketing instead of the technical issues.

Source :

Download FREE SEO WordPress Plugins

An effective SEO is very vital for running an online business. SEO helps in improving search engine ranking of your website, generates traffic and increases ROI. When it comes to WordPress based websites, there is no doubt that WordPress itself is very SEO friendly. Also, WordPress offers very useful SEO plugins which are being used by many people worldwide. You can have these SEO plugins FREE of Cost.

These SEO WordPress Plugins will make your website more search engine friendly and help in generating more traffic. You need to be very careful while choosing among these SEO plugins as wrong selection might give you negative results and make your website slow.

1.     WordPress SEO by Yoast

 Wordpress SEO by Yoast


  • Requires: 3.1 or higher
  • Compatible up to: 3.3.1
  • Version 1.1.5

2All in One SEO Pack

All In One SEO Pack


  • Requires: 3.0 or higher
  • Compatible up to: 3.3.1
  • Version

3.     SEO Ultimate

SEO Ultimate Plugin


  • Requires: 3.3 or higher
  • Compatible up to: 3.3.1
  • Version 7.2.1

4.     SEO Friendly Images

WordPress SEO Friendly Images


  • Requires: 2.7 or higher
  • Compatible up to: 3.3.1
  • Version 2.6.5
 5.     Google XML Sitemaps
Google XML Sitemap Plugin
  • Requires: 2.1 or higher
  • Compatible up to: 3.3.1
  • Version 3.2.6


Effective Internet Marketing Techniques

While trends in online marketing come and go, there are still some internet marketing techniques which always work. The key is to apply these techniques in a consistent manner with your business.

You do not need to be an expert in Internet marketing techniques to do this work. In most cases, if you’re ready to read and follow the instructions, you can learn how to use these techniques.

You can use these techniques, despite of what kind of website you have. If you are a writer, it would be even better, because the Internet is a great place for writers.

 Search engine optimization

The secret of SEO is to find the right keywords. If you choose irrelevant keywords, it would not target your audience. Try to use less competitive keywords to optimize.

Article Writing

Writing articles as an expert will help you in building valuable back links as Article Submissions use Pull Marketing rather Push Marketing. Pull marketing is more effectual as it attracts visitors to you.

As the Internet is essentially a part of multimedia content, you can easily find well written articles. Try to write lists, or how to articles.

 Press Release Writing

By writing an effective press release, you can get rapid traffic. Press releases are much more effective than Classifieds as they are considered news.

Make sure you write a news story. Incorporate the how, what, when, where and why, like a news. Emphasize on the subject, instead of your product. Remember to include your product through. Press releases should be focused.

Forum Posting

If the idea of ​​writing articles or press releases is always nervous, then try posting in the forums first.
You can ask and answer questions and build faith and credibility with other forum members.  Do not advertise your products or services at forums. Be sure to follow the instructions in the forum and use forum signature to create back links.

It is a time consuming process as some forums don’t provide signature option before the expiry of specified time period.  So it is not advisable the main method of promoting your business.

5 Mistakes that should be avoided in SEO while starting a new website

Similar like other technologies, SEO also have a lot of myths and confusions. Since it is the key point of the online businesses, the same can be crucial. So avoiding some common mistakes, we can ensure our online business to move on a smooth road. We should keep some points in mind while carrying on the SEO process:

1. Submitting to 1000 Search Engines

Generally people start their SEO by submitting their website to search engines (some companies also offers to submit to 1000 search engines!), but as far I know it’s not of any worth. It’s totally waste of time and money. The only search engines that are of any use are few and they will automatically recognize and index your website once they found its link anywhere crawling. Instead of submitting into any search engine, just place its link on popular websites. Search engines will crawl your website sooner than you might think.

2. Poor Content Pages

Webmasters load their pages with images and flashes to make them attractive (or provide some specific information), and do not write any content on the page. Especially in case of product site or some kind of wallpaper site. Those pages look content rich to users but may pose a risk to flag your page with thin content pages by search engines. So adding an alt attribute to images, and a little description of the images and products or wallpapers will avoid instances.

3. Ignoring URLs

Generally people heard that dynamic URLs are not good for SEO, and static URLs are helpful but they forget its real importance. Not even making your URLs static is pretty enough for search engines. They play an important role in SEO and they should contain your prime keywords. Especially keywords in URLs are more important in Yahoo and Bing, and Google also give a higher weight to it.

4. Backlinks

Of course backlinks are the key players in SERP rankings but these are the quality backlinks that do that. Putting your links in link farms even harm your rankings. It is true that making quality backlinks requires more time and efforts but they ensure your SERP rankings. In terms of backlinks, another mistake that people make is to try building links speedily. They try to create backlinks as soon as possible to get their website higher ranking. But it’s not a wise task. The backlinks should be building steadily and should not looks odd to search engines.

5. Keyword Stuffing

It is seen that new webmasters or SEO load their websites with lot of related and unrelated keywords. This is called excessive keyword stuffing or keyword spamming. According to the recent Panda Update, Google phased out the websites practicing keyword spamming. The webpages should have a proper keyword density (around 1-2% is fine) and should not contain unnecessary or unrelated keywords.  Source

How to Improve Alexa Ranking

Alexa is a subsidiary company of that collects information about all the websites on the World Wide Web and ranked them on the basis of the traffic they get.  It shows statistic data about the websites like traffic rank, website’s reach, page views, search analytics, related links, etc

 The most important fact about Alexa is that its rankings are based on the browsing behavior of people with the Alexa toolbar installed, So it might be possible that one site getting more traffic from the other one but having  Alexa rank  lower. It only records hits on your website if it passes through their systems i.e. your visitors need either Alexa toolbar installed or you must have a widget displayed on your website in order to count the incoming traffic to the website.

 Importance of Alexa Ranking – In one way, there are no direct benefits through alexa ranking but on the other way, it can stand as an extent of popularity for your website as advertisers and ad networkers use it as an estimate to determine the incoming traffic for a website. Alexa ranking is an important factor to determine the worth of a website and its advertising space.

 Tips to Improve Alexa Ranking

I think, improving alexa ranking is not a much difficult task. As we have already discussed that alexa ranking works on the traffic, a website gets from the users that installed toolbar in their system or your site have an alexa ranking widget to track the visitors of your site. So simply by following these steps you can improve your site’s alexa ranking:

  1. Download Alexa toolbar to your system (For each browser you use) and set your website as default home page for your browsers and also encourage your friends to do so.
  2. Write reviews on alexa for your website.
  3. Claim your site on alexa and update its title and description.
  4. Put an alexa rank widget on your website.
  5. Try to bring webmasters and SEOs to your site because most of them have alexa toolbar installed on their system.
  6. Promote your articles on webmaster forums and social networking sites.  Source:

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