Mistake 1: Prioritizing the Search Engines over Search Users
Most possibly the biggest mistake that you can make is to place more significance on the search engines like Google over your site visitors. Search optimization is amazingly important to the success of your website; nonetheless, this alone will not help you to guarantee a great conversion rate and profit for your business.
Good search engine optimization will help you to gain an impressive high-ranking within the major search engines like Google and Yahoo; however, it should never be executed at risk of your visitor’s experience on your website. On the other hand, you should engage in good off-site and on-site SEO that can help you to convert huge traffic into sales and will leave visitors planning to come back to your website.
Mistake 2: Generating Low Quality Back links
Using bad or cheap back links is a certain no-no, particularly considering Google penguin’s newest up-dates. Quality ought to always be put ahead of quantity – therefore, back links to insignificant websites will only do your website more damage.
Mistake 3: Doing Wrong Keyword Research
Well-researched keywords can help you to accomplish large traffic to your web site. There is no excellent in writing about something that is of no importance to your niche, which is why you should find out for you what keywords are being most generally explored by web customers for within your industry or niche. An excellent online marketing Services Company should be able to help you in this.
Mistake 4: Unable To Upgrade Your Website on a Regular Basis
Irrelevant and obsolete content on your web page will result in quickly reducing traffic and your company sales– plus, it will not help you to accomplish a better position with significant search engines like Google. By determined to ensure that your site’s content is constantly fresh and up-to-date, you can be sure to enjoy a greater conversion rate, an improved position with search engines.
The content management systems’ meticulous ability of empowering a person to manage his/her website without acquiring knowledge of any markup language, is revolutionizing the way websites are managed. Seamlessly separating content from codes is CMS’ one of the novel abilities that facilitate easier website management. WordPress ranks among one of the most convenient content management systems. Distinguished by its convenient usage, WordPress is most sought after content management systems across the globe. Major features that have contributed to WordPress undisputed stance are as follows:
- Web-based Interface: WordPress features an innovative web-based interface that enables easy content uploading, editing, and removal. Furthermore, the intuitive interface allows users to operate WordPress without acquiring any knowledge about the coding. The CMS also includes all the necessary tabs, which are a prerequisite to make any changes in the website.
- Extensive list of Plugins: WordPress development services provide an extensive list of free-to-use as well as premium plugins. A user can find vast number of plugins such as SEO related plugins, analytics plugins and social media plugins, as per his/her requirement. Feature enriched free plugins are ideally suited for a start-up or mid-sized business setup.
- SEO friendly: Any website powered by WordPress, scores exceptionally well in search engine friendliness. Website’s search engine friendliness is attributed to its codes and Meta data. Light codes along with significant amount of Meta data substantially contribute to make website SEO friendly.
- Availability of Unlimited Themes: With WordPress offering uncountable number of themes, a user remains assured of his/her website uniqueness. Availability of both, free-to-use and premium themes, facilitate users in creating a unique website. Additionally, user can further opt for PSD to WordPress conversion, which allows conversion of a Photoshop-designed theme into a theme that is fully compatible with the web. The conversion further ensures that the website is semantically coded and structured in a way that the content elements are separated from the design elements.
In case you are looking for expert WordPress Developers, you may contact ITCS at email@example.com