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Archive for the ‘Search Engine Optimization’ Category

Top 4 Biggest SEO Mistakes

Mistake 1: Prioritizing the Search Engines over Search Users

Most possibly the biggest mistake that you can make is to place more significance on the search engines like Google over your site visitors. Search optimization is amazingly important to the success of your website; nonetheless, this alone will not help you to guarantee a great conversion rate and profit for your business.

Good search engine optimization will help you to gain an impressive high-ranking within the major search engines like Google and Yahoo; however, it should never be executed at risk of your visitor’s experience on your website. On the other hand, you should engage in good off-site and on-site SEO that can help you to convert huge traffic into sales and will leave visitors planning to come back to your website.

Mistake 2: Generating Low Quality Back links

Using bad or cheap back links is a certain no-no, particularly considering Google penguin’s newest up-dates. Quality ought to always be put ahead of quantity – therefore, back links to insignificant websites will only do your website more damage.

Mistake 3: Doing Wrong Keyword Research

Well-researched keywords can help you to accomplish large traffic to your web site. There is no excellent in writing about something that is of no importance to your niche, which is why you should find out for you what keywords are being most generally explored by web customers for within your industry or niche. An excellent online marketing Services Company should be able to help you in this.

Mistake 4: Unable To Upgrade Your Website on a Regular Basis

Irrelevant and obsolete content on your web page will result in quickly reducing traffic and your company sales– plus, it will not help you to accomplish a better position with significant search engines like Google. By determined to ensure that your site’s content is constantly fresh and up-to-date, you can be sure to enjoy a greater conversion rate, an improved position with search engines.

 

 

 

Why to use WordPress for Website?

The content management systems’ meticulous ability of empowering a person to manage his/her website without acquiring knowledge of any markup language, is revolutionizing the way websites are managed. Seamlessly separating content from codes is CMS’ one of the novel abilities that facilitate easier website management. WordPress ranks among one of the most convenient content management systems. Distinguished by its convenient usage, WordPress is most sought after content management systems across the globe. Major features that have contributed to WordPress undisputed stance are as follows:

  • Web-based Interface: WordPress features an innovative web-based interface that enables easy content uploading, editing, and removal. Furthermore, the intuitive interface allows users to operate WordPress without acquiring any knowledge about the coding. The CMS also includes all the necessary tabs, which are a prerequisite to make any changes in the website.
  • Extensive list of Plugins: WordPress development services provide an extensive list of free-to-use as well as premium plugins. A user can find vast number of plugins such as SEO related plugins, analytics plugins and social media plugins, as per his/her requirement. Feature enriched free plugins are ideally suited for a start-up or mid-sized business setup.
  • SEO friendly: Any website powered by WordPress, scores exceptionally well in search engine friendliness. Website’s search engine friendliness is attributed to its codes and Meta data. Light codes along with significant amount of Meta data substantially contribute to make website SEO friendly.
  • Availability of Unlimited Themes: With WordPress offering uncountable number of themes, a user remains assured of his/her website uniqueness. Availability of both, free-to-use and premium themes, facilitate users in creating a unique website. Additionally, user can further opt for PSD to WordPress conversion, which allows conversion of a Photoshop-designed theme into a theme that is fully compatible with the web. The conversion further ensures that the website is semantically coded and structured in a way that the content elements are separated from the design elements.

In case you are looking for expert WordPress Developers, you may contact ITCS at sales@itconsultancyservices.com

Why Social Media Marketing is Important to Grow Your Business

As most organizations know, Promotion is essential in any company. That is how organizations spread word about their goods and solutions and entice clients.

If is a known fact that most organizations do not always have enough resources to contend in the traditional promotion race with huge organizations. That is where Social Media Marketing comes into play. Although the huge organizations do use Social Media Marketing, many organizations can equally contend in this market.  Social Media Marketing is very attractive to all organizations, especially little ones, because it offers immediate access to a variety of web users which in turn are all clients.

Social Media Marketing can be used in several different methods over different solutions. Public networking websites, weblogs, groups, hosting websites and similar solutions all have very great methods to advertise your strategy which can have an incredible transformation. Facebook or myspace, Twitter, LinkedIn, YouTube can all be essential resources in the social media strategy, and can improve company just like any high-cost promotion venture.

Creating a weblog is also a popular and low-cost idea for successful Social Media Marketing. Blogs are free and they are frequented by more and more individuals. Through weblog coordinator websites and resources such as WordPress or Posterous individuals can quickly create very eye-catching weblogs.

As opposed to regular websites, weblogs already come with the whole website support, reports and if you choose individuals can quickly socialize with the weblog by writing comments or likes. Creation of a weblog is much easier than a standard website, because of the help you get from coordinator websites. That help involves layouts, plug-ins, and other resources.

So, in conclusion every company can benefit from Social Media Marketing and looking at the social propensities of the inhabitants it can be only said that Social Media Marketing will be getting a more and more part in the marketing venture of a company. Social Media Marketing is by far the most affordable way to advertise your company and it can give amazing results by just putting in a little effort in its process.

Download FREE SEO WordPress Plugins

An effective SEO is very vital for running an online business. SEO helps in improving search engine ranking of your website, generates traffic and increases ROI. When it comes to WordPress based websites, there is no doubt that WordPress itself is very SEO friendly. Also, WordPress offers very useful SEO plugins which are being used by many people worldwide. You can have these SEO plugins FREE of Cost.

These SEO WordPress Plugins will make your website more search engine friendly and help in generating more traffic. You need to be very careful while choosing among these SEO plugins as wrong selection might give you negative results and make your website slow.

1.     WordPress SEO by Yoast

 Wordpress SEO by Yoast

     Download

  • Requires: 3.1 or higher
  • Compatible up to: 3.3.1
  • Version 1.1.5

2All in One SEO Pack

All In One SEO Pack

Download

  • Requires: 3.0 or higher
  • Compatible up to: 3.3.1
  • Version 1.6.13.8

3.     SEO Ultimate

SEO Ultimate Plugin

     Download

  • Requires: 3.3 or higher
  • Compatible up to: 3.3.1
  • Version 7.2.1

4.     SEO Friendly Images

WordPress SEO Friendly Images

    Download

  • Requires: 2.7 or higher
  • Compatible up to: 3.3.1
  • Version 2.6.5
 5.     Google XML Sitemaps
Google XML Sitemap Plugin
   
      Download
  • Requires: 2.1 or higher
  • Compatible up to: 3.3.1
  • Version 3.2.6

Courtesy:  http://www.expertseosolution.com/google-chrome-gets-malware-download-protection/#more-104

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