In this article, you will understand that why WordPress is the only CMS you should use if you need an extra edge over your competitors for Search Engine visibility.
A user who has experience of various Content Management Systems (CMS) for the past several years can easily say that it is both tedious and frustrating if a CMS is not user-friendly in terms of Search Engine Optimization – SEO aspects. For example, some software requires an additional plug-in before you can configure the Meta tags or the URL structure. This is very troublesome especially for those people who are in the business of creating new websites every week.
The first advantage of WordPress is it already has a built-in option that allows you to configure the web page URL structure. The permalinks option in WordPress enables you to configure the URL structure so that the URL becomes Search Engine friendly. One very good example is to use the blog post name in the URL as it will help Search Engines to allocate high relevancy to the specific page. You can easily change this setting under the Permalinks, settings option in the WordPress dashboard.
The second advantage for using WordPress is its amazing loading speed because of its excellent performance. If you are already user of an existing CMS, you will agree that WordPress is the most compact CMS currently. All websites powered by WordPress loads very fast especially if the images are further optimized as well on the pages. Take Joomla for example, it takes nearly three times longer to load than WordPress sites. Remember that the loading speed of the website is pretty important especially if you are using the site in your Google Adwords campaign because Google considers web page loading speed as one of the advertisement Quality Score.
The third reason why WordPress is so well received by Search Engine Optimizers is because there are very popular SEO plug in that can easily enhance the effect of optimization overall. One of the popular plug-in that many people are using is the ‘All in One SEO Pack’. This plug-in alone is able to help you to achieve optimal results in just matter of seconds. No other CMS has a plug-in for SEO that is so easy to use and almost maintenance free.
There are people who have more than 10 websites and most of sites are powered by WordPress. Nowadays choosing a right CMS for SEO purpose is very important especially if you want to have more time to do your marketing instead of the technical issues.