Similar like other technologies, SEO also have a lot of myths and confusions. Since it is the key point of the online businesses, the same can be crucial. So avoiding some common mistakes, we can ensure our online business to move on a smooth road. We should keep some points in mind while carrying on the SEO process:
1. Submitting to 1000 Search Engines
Generally people start their SEO by submitting their website to search engines (some companies also offers to submit to 1000 search engines!), but as far I know it’s not of any worth. It’s totally waste of time and money. The only search engines that are of any use are few and they will automatically recognize and index your website once they found its link anywhere crawling. Instead of submitting into any search engine, just place its link on popular websites. Search engines will crawl your website sooner than you might think.
2. Poor Content Pages
Webmasters load their pages with images and flashes to make them attractive (or provide some specific information), and do not write any content on the page. Especially in case of product site or some kind of wallpaper site. Those pages look content rich to users but may pose a risk to flag your page with thin content pages by search engines. So adding an alt attribute to images, and a little description of the images and products or wallpapers will avoid instances.
3. Ignoring URLs
Generally people heard that dynamic URLs are not good for SEO, and static URLs are helpful but they forget its real importance. Not even making your URLs static is pretty enough for search engines. They play an important role in SEO and they should contain your prime keywords. Especially keywords in URLs are more important in Yahoo and Bing, and Google also give a higher weight to it.
Of course backlinks are the key players in SERP rankings but these are the quality backlinks that do that. Putting your links in link farms even harm your rankings. It is true that making quality backlinks requires more time and efforts but they ensure your SERP rankings. In terms of backlinks, another mistake that people make is to try building links speedily. They try to create backlinks as soon as possible to get their website higher ranking. But it’s not a wise task. The backlinks should be building steadily and should not looks odd to search engines.
5. Keyword Stuffing
It is seen that new webmasters or SEO load their websites with lot of related and unrelated keywords. This is called excessive keyword stuffing or keyword spamming. According to the recent Panda Update, Google phased out the websites practicing keyword spamming. The webpages should have a proper keyword density (around 1-2% is fine) and should not contain unnecessary or unrelated keywords. Source